Meet the Team: In Conversation With Candela’s Executive Territory Manager for Ireland

From treating patients in clinic to supporting practitioners across Ireland, Grace McCormack’s career has been dedicated to advancing excellence in aesthetic medicine.

In this edition of Meet the Team, the Candela Executive Territory Manager discusses their professional journey, the evolving Irish aesthetics landscape and the importance of building trusted partnerships with clinics.

Tell us about yourself and your background?
My career has always centred around helping people feel more confident in themselves. Before joining Candela, I worked both as an aesthetic practitioner for over 16 years and in commercial roles within the
industry, which gave me a unique perspective on the challenges clinics face every day.

Having worked on the clinical side, I understand the importance of selecting technologies that are not only innovative but also reliable, evidence-based and capable of delivering consistent patient outcomes. That experience helped shape how I work with practitioners today.

I have been part of Candela’s journey in Ireland since the company established its direct presence in the market over 9 years ago, and it has been incredibly rewarding to witness the growth and evolution of the
Irish aesthetics sector during that time. What continues to motivate me is helping clinics invest in
technologies that support both excellent patient care and sustainable business growth.

What does a typical week look like for you as an Executive Territory Manager at Candela, and how do you balance sales, client relationships and strategic planning?
No two weeks are ever exactly the same, which is one of the things I really love about my job. A typical week involves meeting with existing customers, introducing new technologies to prospective clinics, supporting educational events and training programmes, and working closely with our clinical, marketing and service teams. While sales is certainly an important part of the role, I view it as the outcome of building genuine partnerships rather than the starting point.

A significant amount of time is spent understanding each clinic’s objectives, patient demographics and growth plans. This allows me to help identify technologies and treatment solutions that align with their long-term goals.

Strategic planning is also essential. The aesthetics market moves quickly, so staying informed about emerging trends, regulatory developments and evolving patient expectations helps ensure we continue to provide meaningful support to our customers.

How would you describe the current landscape for aesthetic medical devices in Ireland, and what
opportunities or challenges stand out most?
The Irish aesthetics market has matured significantly over the past decade. Patients are increasingly informed, practitioners are highly focused on education, and there is a growing demand for treatments that deliver natural-looking results with strong safety profiles.

One of the biggest opportunities is the continued shift towards evidence-based treatments and technologies supported by clinical studies. Clinics are becoming increasingly selective about the devices they invest in, looking beyond trends and focusing on long-term value, patient outcomes and return on investment.

At the same time, competition has increased, and practitioners are operating in a more informed and discerning marketplace. This creates a need for manufacturers to offer more than just technology. Clinics expect comprehensive support, including education, marketing guidance, clinical training and technical
service.

Ireland remains an exciting market because it combines a highly skilled practitioner base with patients who increasingly prioritise quality, safety and results.

What approaches have you found most effective when building long-term relationships with
clinics and practitioners using Candela’s technology?
At Candela, long-term relationships are built on trust, consistency and a genuine commitment to customer success. The strongest partnerships are formed when clinics know they have support well beyond the initial
installation. That means understanding each customer’s business objectives, patient profile and growth
plans, and then working closely with them as their practice evolves.

Education is a central part of that support. Candela works closely with customers through training, workshops, clinical development programmes and peer-to-peer learning opportunities, helping practitioners maximise the potential of their technology and continue delivering excellent patient outcomes.

Listening is equally important. Every clinic is different, and taking the time to understand each customer’s
challenges and priorities allows Candela to provide support that is relevant, practical and tailored to their
specific needs.

Over time, these relationships develop into genuine partnerships built on trust, transparency and shared goals. At Candela, the focus is on supporting customers well beyond the initial sale, building long-term relationships that help clinics grow with confidence and continue delivering excellent outcomes for their patients.

How would you describe Candela’s culture, and what kind of support or development opportunities are available for someone in your role?
Candela as a company is built on a strong foundation of science, innovation and customer trust. Those principles shape everything we do, from the technologies we develop to the way we support clinics and
practitioners in achieving consistent, high-quality outcomes.

Our sales, clinical education, marketing and service teams work closely together, allowing us to offer customers a joined-up experience that goes far beyond the initial sale. Continuous development is also a big part of life at Candela. As the aesthetics industry continues to evolve, the company places real emphasis on ongoing training, knowledge-sharing and international collaboration, ensuring teams stay at the forefront of both clinical and commercial excellence.

What skills or traits do you think are essential for someone to succeed as an Executive Territory Manager at Candela, particularly in a competitive market like Ireland?
First and foremost, authenticity. People quickly recognise whether you’re focused solely on selling a product or genuinely trying to help them achieve their goals.

Strong communication skills are essential, but equally important is the ability to listen and understand what matters most to each customer. I care about helping my customers and building trust takes time and consistency. I also believe curiosity and adaptability are critical. The aesthetics industry is constantly evolving, with new technologies, treatment protocols and patient expectations emerging all the time. Being willing to
learn and stay ahead of industry developments is vital.

Finally, resilience and a positive attitude make a significant difference. The most successful people in this
industry are those who remain focused on delivering value, building relationships, and supporting customers over the long term. At its heart, this role is about people. Technology is important, but lasting success comes from understanding the needs of practitioners, supporting their growth and helping them deliver exceptional
outcomes for their patients.