Harpar Grace International expands into aesthetic dentistry with dedicated commercial support programme

Harpar Grace International (HGI) has announced its expansion into the dental sector, unveiling a new commercial programme designed to help dental practices integrate facial aesthetics into their services.

The distributor says the initiative has been developed to support practices at every stage of their aesthetics journey, from those introducing facial aesthetics for the first time to more established providers looking to grow existing treatment offerings.

Rather than focusing solely on product supply, HGI’s new sector-specific activation kits combine curated product portfolios with marketing support, merchandising, patient engagement resources and commercial guidance tailored specifically for dental practices.

Alongside the commercial launch, the company has introduced a new CPD-accredited education module for iS Clinical. The programme aims to equip dental professionals with practical knowledge covering consultation skills, patient pathways, treatment integration and business development, in addition to clinical education.

HGI has also strengthened its commitment to the profession by becoming a Founding Partner of the Association for Dentists in Aesthetic Practice (ADAP). The newly established organisation aims to promote education, collaboration and professional development for dental professionals working within facial aesthetics.

Commenting on the launch, Erica Casey, CEO of Harpar Grace International, said the company believes successful aesthetic businesses require more than access to products alone.

“Dental professionals are perfectly positioned to offer facial aesthetics, but many practices need practical guidance on how to integrate these treatments successfully into their existing patient journey,” she said.

“Our sector-specific activation kits remove complexity by giving practices everything they need to launch, grow and scale aesthetic services with confidence.”

According to HGI, the partnership with ADAP will provide dental professionals with greater access to educational resources, commercial insights and collaborative opportunities designed to support both clinical excellence and business growth.

The company says the expansion reflects growing patient demand for integrated dental and facial aesthetic treatments, enabling practices to diversify their services while delivering a more comprehensive patient experience.

Harpar Grace International has established itself as a distributor within the UK aesthetics market, representing a portfolio of aesthetic brands alongside education and business support programmes. The launch marks its first dedicated commercial proposition focused specifically on the aesthetic dentistry sector.